APA (7th ed.) Citation

Zeithaml, V., Bitner, M. J., & Gremler, D. (2023). ISE Services Marketing: Integrating Customer Focus Across the Firm (Eighth edition.). McGraw-Hill Higher Education (International).

Chicago Style (17th ed.) Citation

Zeithaml, Valarie, Mary Jo Bitner, and Dwayne Gremler. ISE Services Marketing: Integrating Customer Focus Across the Firm. Eighth edition. [Place of publication not identified]: McGraw-Hill Higher Education (International), 2023.

MLA (9th ed.) Citation

Zeithaml, Valarie, et al. ISE Services Marketing: Integrating Customer Focus Across the Firm. Eighth edition. McGraw-Hill Higher Education (International), 2023.