ISE Services Marketing: Integrating Customer Focus Across the Firm/
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app...
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| Autors principals: | , , |
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| Format: | Electrònic Llibre |
| Publicat: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Edició: | Eighth edition |
| Matèries: | |
| Accés en línia: | https://resolver.vitalsource.com/9781266378911 |
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| 001 | 9781266378911 | ||
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| 020 | # | # | |a 9781266378911 |q (ebook) |
| 020 | # | # | |z 9781260564204 |q (ebook) |
| 020 | # | # | |z 9781260564167 |q (hardcover) |
| 020 | # | # | |z 9781266287152 |q (paperback) |
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| 072 | |a BUS043000 |2 bisacsh | ||
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| 100 | 1 | |a Zeithaml, Valarie |e author | |
| 245 | 1 | 0 | |a ISE Services Marketing: Integrating Customer Focus Across the Firm/ |c Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler. |
| 250 | |a Eighth edition | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw-Hill Higher Education (International), |c 2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development. | ||
| 650 | 4 | |a Business & Economics/Marketing/General | |
| 700 | 1 | |a Bitner, Mary Jo |e author | |
| 700 | 1 | |a Gremler, Dwayne |e author | |
| 776 | 0 | 8 | |i Hardcover version: |t ISE Services Marketing: Integrating Customer Focus Across the Firm |z 9781260564167 |
| 776 | 0 | 8 | |i Paperback version: |t ISE Services Marketing: Integrating Customer Focus Across the Firm |z 9781266287152 |
| 856 | 4 | 0 | |u https://resolver.vitalsource.com/9781266378911 |