ISE Services Marketing: Integrating Customer Focus Across the Firm/
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused app...
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| Autors principals: | , , |
|---|---|
| Format: | Electrònic Llibre |
| Publicat: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Edició: | Eighth edition |
| Matèries: | |
| Accés en línia: | https://resolver.vitalsource.com/9781266378911 |
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