ISE Essentials of Marketing Research/
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative resear...
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| Autors principals: | , , |
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| Format: | Electrònic Llibre |
| Publicat: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Edició: | Sixth edition |
| Matèries: | |
| Accés en línia: | https://resolver.vitalsource.com/9781266389108 |
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| LEADER | 00000nam#a2200000 4500 | ||
|---|---|---|---|
| 001 | 9781266389108 | ||
| 003 | VST | ||
| 005 | 20260116191437.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 230331s2023 xxu o 00 0 eng d | ||
| 020 | # | # | |a 9781266389108 |q (ebook) |
| 020 | # | # | |z 9781265788049 |q (hardcover) |
| 020 | # | # | |z 9781265562410 |q (loose-leaf) |
| 020 | # | # | |z 9781266688171 |q (book) |
| 020 | # | # | |z 9781265800833 |q (ebook) |
| 040 | |a VST |b eng |c VST |d VST | ||
| 072 | |a BUS043060 |2 bisacsh | ||
| 072 | |a KJ |2 bicssc | ||
| 100 | 1 | |a Hair, Joseph |e author | |
| 245 | 1 | 0 | |a ISE Essentials of Marketing Research/ |c Joseph Hair, David Ortinau, Dana E. Harrison. |
| 250 | |a Sixth edition | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw-Hill Higher Education (International), |c 2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. | ||
| 650 | 4 | |a Business & Economics/Marketing/Research | |
| 700 | 1 | |a Ortinau, David |e author | |
| 700 | 1 | |a Harrison, Dana E. |e author | |
| 776 | 0 | 8 | |i Hardcover version: |t ISE Essentials of Marketing Research |z 9781265788049 |
| 776 | 0 | 8 | |i Loose-leaf version: |t ISE Essentials of Marketing Research |z 9781265562410 |
| 776 | 0 | 8 | |i Book version: |t ISE Essentials of Marketing Research |z 9781266688171 |
| 856 | 4 | 0 | |u https://resolver.vitalsource.com/9781266389108 |