ISE Ebook Online Access For Marketing/

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and re...

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Autori principali: Hunt, C. Shane (Autore), Mello, John (Autore), Deitz, George (Autore), Hunt, Shane C. (Autore), Mello, John E. (Autore)
Natura: Elettronico Libro
Pubblicazione: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Edizione:Fourth edition
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Accesso online:https://resolver.vitalsource.com/9781266394461
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Riassunto:Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance.
Descrizione fisica:1 online resource
ISBN:9781266394461