ISE Business Law and Strategy/

Melvin’s Business Law and Strategy 2e employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business students...

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Bibliographic Details
Main Authors: Melvin, Sean (Author), Orozco, David (Author), Guerra-Pujol, F. E. (Author), Guerra-Pujol, Enrique (Author)
Format: Electronic Book
Published: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Edition:Second edition
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Online Access:https://resolver.vitalsource.com/9781266475863
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Summary:Melvin’s Business Law and Strategy 2e employs critical thinking and practical, real-world examples to reinforce to students that every business decision has legal implications, regardless of the industry. Through a strategic framework, Business Law and Strategy helps undergraduate business students examine how companies can proactively use the law to craft and execute strategy, and ultimately achieve competitive advantage. A robust technology suite of products supports the text content with online assignments and activities emulating common business situations in which students can actively explore the consequences of various actions and sharpen their strategic thinking skills.
Physical Description:1 online resource
ISBN:9781266475863