ISE Consumer Behavior: Building Marketing Strategy/
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi...
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| Hoofdauteurs: | , , , , |
|---|---|
| Formaat: | Elektronisch Boek |
| Gepubliceerd in: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2023.
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| Editie: | Fifteenth edition |
| Onderwerpen: | |
| Online toegang: | https://resolver.vitalsource.com/9781266479328 |
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| 020 | # | # | |z 9781266826757 |q (book) |
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| 100 | 1 | |a Mothersbaugh, David |e author | |
| 245 | 1 | 0 | |a ISE Consumer Behavior: Building Marketing Strategy/ |c David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins, David L. Mothersbaugh, Delbert I. Hawkins. |
| 250 | |a Fifteenth edition | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw-Hill Higher Education (International), |c 2023. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. | ||
| 650 | 4 | |a Business & Economics/Marketing/General | |
| 700 | 1 | |a Kleiser, Susan Bardi |e author | |
| 700 | 1 | |a Hawkins, Delbert |e author | |
| 700 | 1 | |a Mothersbaugh, David L. |e author | |
| 700 | 1 | |a Hawkins, Delbert I. |e author | |
| 776 | 0 | 8 | |i Hardcover version: |t ISE Consumer Behavior: Building Marketing Strategy |z 9781266827389 |
| 776 | 0 | 8 | |i Book version: |t ISE Consumer Behavior: Building Marketing Strategy |z 9781266826757 |
| 856 | 4 | 0 | |u https://resolver.vitalsource.com/9781266479328 |