ISE Consumer Behavior: Building Marketing Strategy/

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi...

詳細記述

書誌詳細

主要な著者:	Mothersbaugh, David (著者), Kleiser, Susan Bardi (著者), Hawkins, Delbert (著者), Mothersbaugh, David L. (著者), Hawkins, Delbert I. (著者)
フォーマット:	電子媒体 図書
出版事項:	[Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
版:	Fifteenth edition
主題:	Business & Economics/Marketing/General
オンライン･アクセス:	https://resolver.vitalsource.com/9781266479328
タグ:	タグ追加 タグなし, このレコードへの初めてのタグを付けませんか!