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ISE Consumer Behavior: Building Marketing Strategy/

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi...

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Detalles Bibliográficos
Autores principales: Mothersbaugh, David (Autor), Kleiser, Susan Bardi (Autor), Hawkins, Delbert (Autor), Mothersbaugh, David L. (Autor), Hawkins, Delbert I. (Autor)
Formato: Electrónico Libro
Publicado: [Place of publication not identified] : McGraw-Hill Higher Education (International), 2023.
Edición:Fifteenth edition
Materias:
Business & Economics/Marketing/General
Acceso en línea:https://resolver.vitalsource.com/9781266479328
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