Selling: Building Partnerships ISE/
Selling: Building Partnerships, remains faithful to the original goal of the product since its first edition—that instructors don't want to teach the history of selling, rather they want their students to know how it is done. While many things have changed, students still need to practice newly...
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| Main Authors: | , |
|---|---|
| Format: | Electronic Book |
| Published: |
[Place of publication not identified] :
McGraw-Hill Higher Education (International),
2025.
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| Edition: | Twelfth edition |
| Subjects: | |
| Online Access: | https://resolver.vitalsource.com/9781266506598 |
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| LEADER | 00000nam#a2200000 4500 | ||
|---|---|---|---|
| 001 | 9781266506598 | ||
| 003 | VST | ||
| 005 | 20250820100115.0 | ||
| 006 | m o d | ||
| 007 | cr#un#---uucau | ||
| 008 | 250305s2025 xxu o 00 0 eng d | ||
| 020 | # | # | |a 9781266506598 |q (ebook) |
| 040 | |a VST |b eng |c VST |d VST | ||
| 072 | |a BUS058000 |2 bisacsh | ||
| 072 | |a KJ |2 bicssc | ||
| 100 | 1 | |a Castleberry, Stephen |e author | |
| 245 | 1 | 0 | |a Selling: Building Partnerships ISE/ |c Stephen Castleberry, John Tanner. |
| 250 | |a Twelfth edition | ||
| 264 | 1 | |a [Place of publication not identified] : |b McGraw-Hill Higher Education (International), |c 2025. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Selling: Building Partnerships, remains faithful to the original goal of the product since its first edition—that instructors don't want to teach the history of selling, rather they want their students to know how it is done. While many things have changed, students still need to practice newly learned skills, make ethical choices, and adapt their communication styles appropriately to the situation and audience. Selling: Building Partnerships, addresses all of these with distinct role plays, mini-case studies, and current examples throughout. The emphasis on value creation makes this product applicable not only for students interested in a sales career, but also provides skills that will serve them in other roles and life. | ||
| 650 | 4 | |a Business & Economics/Sales & Selling/General | |
| 700 | 1 | |a Tanner, John |e author | |
| 856 | 4 | 0 | |u https://resolver.vitalsource.com/9781266506598 |