The techlash and tech crisis communication /

This book provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: We are currently in tech-dystopianism after a long period spent in tech-utopianism. Tech companies were used to 'cheerleading' coverage of product launches...

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Huvudupphovsman: Weiss-Blatt, Nirit (Författare, medförfattare)
Materialtyp: Elektronisk E-bok
Språk:engelska
Publicerad: Bingley, U.K. : Emerald Publishing Limited, 2021.
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Länkar:https://doi.org/10.1108/9781800430853
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100 1 |a Weiss-Blatt, Nirit,  |e author. 
245 1 4 |a The techlash and tech crisis communication /  |c Nirit Weiss-Blatt. 
264 1 |a Bingley, U.K. :  |b Emerald Publishing Limited,  |c 2021. 
264 4 |c ©2021 
300 |a 1 online resource (xxi, 185 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
504 |a Includes bibliographical references. 
505 0 |a The pre-techlash era Section -- Chapter 1. Tech news and tech public relations -- The techlash era Section -- Chapter 2. Big Tech - Big scandals -- Chapter 3. Tech crisis communication -- Chapter 4. Evolving techlash issues -- The post-techlash era Section -- Chapter 5. Never-ending criticism? 
520 |a This book provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: We are currently in tech-dystopianism after a long period spent in tech-utopianism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism focused on tech's negative impact on society. When and why did tech coverage shift? How did tech companies respond to the rise of tech criticism? The book depicts three main eras: Pre-Techlash, Techlash, and Post-Techlash. The reader is taken on a journey from computer magazines, through tech blogs to the upsurge of tech investigative reporting. It illuminates the profound changes in the power dynamics between the media and the tech giants it covers. The interplay between tech journalism and tech PR was underexplored. Through analyses of both tech media and the corporates' crisis responses, this book examines the roots and characteristics of the Techlash, and provides explanations to 'How did we get here?'. Insightful observations by tech journalists and tech public relations professionals are added to the research data, and together - they tell the story of the TECHLASH. It includes theoretical and practical implications for both tech enthusiasts and critics. 
588 0 |a Print version record. 
650 0 |a Communication of technical information. 
650 0 |a Science journalism. 
650 7 |a Language Arts & Disciplines, Communication Studies.  |2 bisacsh 
650 7 |a Communication studies.  |2 bicssc 
776 0 8 |i Print version:  |z 9781800430860 
776 0 8 |i PDF version:  |z 9781800430853 
856 4 0 |u https://doi.org/10.1108/9781800430853