Researching craft beer : understanding production, community and culture in an evolving sector /
Decades of stagnating demand for beer and the emergence of global brewing conglomerates had seen many of Britain's longstanding breweries disappear and a decline in the diversity of beer styles on offer. However, following similar developments in the USA and Australia, the emergence of new craf...
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| Drugi avtorji: | , , , |
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| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Bingley, U.K. :
Emerald Publishing Limited,
2021.
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| Teme: | |
| Online dostop: | https://doi.org/10.1108/9781800431843 |
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Kazalo:
- Chapter 1. Introduction: Researching craft beer / Holly Patrick-Thomson, Daniel Clarke, Vaughan Ellis, and David Weir
- Part 1. Making and selling craft beer
- Chapter 2. Behind the beer: An examination of 'entrepreneurial' motives for starting a craft brewery / Vaughan Ellis and James Richards
- Chapter 3. Strategies for success? Market entry strategies of new craft beer producers / Des Quinn, Vaughan Ellis, and James Richards
- Chapter 4. Illuminating craft brewers' experiences of dealing with Covid-19 and making fresh sense of what Covid-19 can do to/for craft beer: An intègraphic approach / Daniel Clarke, James Bowden, and Keith Dinnie
- Chapter 5. The artful science of crafting ale: Discussing the finer nuances of making and selling beer / Victoria Ellis-Vowles
- Part 2. Values of craft beer production
- Chapter 6. Collaborative resistance: How a craft beer scene was built through sharing and nurturing relationships / James Cunningham and Simon S. Fraser
- Chapter 7. The promise and perils of taking craft beer international / Pavlina Jasovska
- Chapter 8. Talking equity, taking action: A conversation with jess griego of bosque brewing / Eli R. Wilson
- Part 3. Serving craft beer
- Chapter 9. Assessing quality in craft beer: Style guides and taste descriptions in beer judging practice / Steven Wright
- Chapter 10. From 'wet led' to 'dry led': Food and the contested framing of alcohol establishments / Jed Meers
- Chapter 11. From connoisseur to community: The evolution of the brewery tap room / Phil Mellows
- Part 4. Craft beer communities
- Chapter 12. Come one, come all? The impact of craft breweries on revitalisation and community-building / Perttu Salovaara
- Chapter 13. Motivations behind craft beer online buying habits among Italian millennials / Sergio Rivaroli, Martin Hingley, and Roberta Spadoni
- Chapter 14. Instagram vs reality: Chatting craft beer communities with roy herd of the blunt chisel brewery / Holly Patrick-Thomson.