Sports charity and gendered labour /

In cities around the world, in parks and roadways, people are taking part in sporting charity challenges. Corporate sponsorship has transformed these events into philanthropic endeavours that bring corporate marketing strategies together with medical research and social care agendas. Despite this gr...

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Detalhes bibliográficos

Autor principal:	Palmer, Catherine (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Colecção:	Emerald studies in sport and gender
Assuntos:	Charity sports events. Sex role. Sports > Sociological aspects. Sports & Recreation > Cultural & Social Aspects. Sporting events & management.
Acesso em linha:	https://doi.org/10.1108/9781800434288
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