Malhotra, N. K., Baumgartner, H., & Weijters, B. (2022). Measurement in marketing. Emerald Publishing Limited. https://doi.org/10.1108/S1548-6435202219
Dyfyniad Arddull ChicagoMalhotra, Naresh K., Hans Baumgartner, and Bert Weijters. Measurement in Marketing. Bingley, U.K.: Emerald Publishing Limited, 2022. https://doi.org/10.1108/S1548-6435202219.
Dyfyniad MLAMalhotra, Naresh K., et al. Measurement in Marketing. Emerald Publishing Limited, 2022. https://doi.org/10.1108/S1548-6435202219.
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