Measurement in marketing /

Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers' appreciation of the fundamental...

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Bibliographic Details

Other Authors:	Malhotra, Naresh K. (Editor), Baumgartner, Hans (Editor), Weijters, Bert (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, 2022.
Series:	Review of marketing research ; v. 19.
Subjects:	Marketing research. Marketing audits. Business & Economics > Marketing > Research. Market research.
Online Access:	https://doi.org/10.1108/S1548-6435202219
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