The global private health & fitness business : a marketing perspective /

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the...

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Další autoři:	García-Fernández, Jerónimo (Editor), Gálvez-Ruiz, Pablo (Editor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Témata:	Physical fitness centers > Marketing. Sports > Marketing. Business & Economics > Marketing > General. Sales & marketing management.
On-line přístup:	https://doi.org/10.1108/9781800438507
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