The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation /
Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attention to the complex array of stakeholders that corporations need to address to maintain a strong brand, identity, and reputation. To date, however, little empirical research into these issues has been publi...
Zapisane w:
| Kolejni autorzy: | , , |
|---|---|
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Bingley, U.K. :
Emerald Publishing Limited,
2022.
|
| Hasła przedmiotowe: | |
| Dostęp online: | https://doi.org/10.1108/9781800718975 |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|