European venture toolbox : the path for SMEs to grasp and defend opportunities /
Not all markets are alike: the European entrepreneur requires knowledge on how to avoid pitfalls before believing and focusing on opportunity. European Venture Toolbox features the leadership toolkit future decision makers, innovators, and entrepreneurs need to build a venture in Europe. Many Europe...
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| Автори: | , |
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| Формат: | Електронний ресурс eКнига |
| Мова: | Англійська |
| Опубліковано: |
Bingley, U.K. :
Emerald Publishing Limited,
2021.
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| Серія: | Entrepreneurial behaviour series.
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| Предмети: | |
| Онлайн доступ: | https://doi.org/10.1108/9781801173186 |
| Теги: |
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Зміст:
- Part I
- Chapter 1. The rationale for entrepreneurship and a structure to navigate through its uncertainty
- Chapter 2. Talking to customers and looking for problems
- Chapter 3. Identifying and describing novel value
- Chapter 4. Meeting market's expectations: The importance of early prototyping and validation
- Chapter 5. Framing and positioning in the bigger picture
- Chapter 6. EU vs US: The European position in the global frame
- Part II: Case study: Olive oil commercialization
- Part III: Practitioners' notes. Introduction practitioners' note 1. Vision structuring practitioners' note 2. Beachhead market selection practitioners' note 3. value proposition definition practitioners' note 4. People orchestration practitioners' note 5. Financial viability practitioners' note 6. Return and risk optimality practitioners' note 7. Selling & negotiation practitioners' note 8. fundraising practitioners' note 9. Execution modalities.