Retail in a new world : recovering from the pandemic that changed the world /

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers' shopping ex...

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Autors principals: Pantano, Eleonora (Autor), Willems, Kim (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: Bingley, U.K. : Emerald Publishing Limited, 2022.
Col·lecció:Emerald points.
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Accés en línia:https://doi.org/10.1108/9781801178464
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