Retail in a new world : recovering from the pandemic that changed the world /
The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply chain management to consumers' shopping ex...
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| Hlavní autoři: | , |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Bingley, U.K. :
Emerald Publishing Limited,
2022.
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| Edice: | Emerald points.
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| Témata: | |
| On-line přístup: | https://doi.org/10.1108/9781801178464 |
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Obsah:
- Chapter 1. Introduction
- Chapter 2. How pandemic crisis times affects consumer behavior
- Chapter 3. Shopping anxiety
- Chapter 4. Managing crowding and consumers' perceived store density
- Chapter 5. Pandemic acceleration of retail phygitalization
- Chapter 6. Technological solution in physical retailing
- Chapter 7. Re-designing shopping centers
- Chapter 8. Retail in a brand-new world.