Artificial intelligence in marketing /
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...
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| Diğer Yazarlar: | , , |
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| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
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| Seri Bilgileri: | Review of marketing research ;
v. 20. |
| Konular: | |
| Online Erişim: | https://doi.org/10.1108/S1548-6435202320 |
| Etiketler: |
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| Özet: | Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students. |
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| Fiziksel Özellikler: | 1 online resource (344 pages). |
| Bibliyografya: | Includes bibliographical references and index. |
| ISBN: | 9781802628777 |
| DOI: | 10.1108/S1548-6435202320 |