Artificial intelligence in marketing /
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...
Guardat en:
| Altres autors: | , , |
|---|---|
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
|
| Col·lecció: | Review of marketing research ;
v. 20. |
| Matèries: | |
| Accés en línia: | https://doi.org/10.1108/S1548-6435202320 |
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