Artificial intelligence in marketing /
Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...
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| Daljnji autori: | , , |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
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| Serija: | Review of marketing research ;
v. 20. |
| Teme: | |
| Online pristup: | https://doi.org/10.1108/S1548-6435202320 |
| Oznake: |
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- Introduction. The state of AI research in marketing: Active, fertile, and ready for explosive growth / K. Sudhir and Olivier Toubia
- Chapter 1. The economics of artificial intelligence: A marketing perspective / MengQi (Annie) Ding and Avi Goldfarb
- Chapter 2. AI and personalization / Omid Rafieian and Hema Yoganarasimhan
- Chapter 3. Artificial intelligence and pricing / Diego Aparicio and Kanishka Misra
- Chapter 4. Leveraging AI for content generation: A customer equity perspective / David Schweidel, Martin Reisenbichler, Thomas Reutterer, and Kunpeng Zhang
- Chapter 5. Artificial intelligence and user-generated data are transforming how firms come to understand customer needs / John R. Hauser, Zelin Li, and Chengfeng Mao
- Chapter 6. AI applications to customer feedback research: A review / Peter S. Lee, Ishita Chakraborty, and Shrabastee Banerjee
- Chapter 7. Natural language processing in marketing / Jochen Hartmann and Oded Netzer
- Chapter 8. Marketing through the machine's eyes: Image analytics and interpretability / Shunyuan Zhang, Flora Feng, and Kannan Srinivasan
- Chapter 9. Deep learning in marketing: A review and research agenda / Xiao Liu
- Chapter 10. Anthropomorphism in artificial intelligence: A review of empirical work across domains and insights for future research / Ertugrul Uysal, Sascha Alavi and Valéry Bezençon.