Artificial intelligence in marketing /

Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effect...

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Ētahi atu kaituhi:	Malhotra, Naresh K. (Editor), Sudhir, K. (Editor), Toubia, Olivier (Editor)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	Bingley, U.K. : Emerald Publishing Limited, 2023.
Rangatū:	Review of marketing research ; v. 20.
Ngā marau:	Artificial intelligence > Marketing applications. Business & Economics > Marketing > General. Sales & marketing.
Urunga tuihono:	https://doi.org/10.1108/S1548-6435202320
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!