Online reputation management in destination and hospitality : what we know, what we need to know /
Reputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception - visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality's comprehensive collect...
Պահպանված է:
| Այլ հեղինակներ: | , , |
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| Ձևաչափ: | Էլեկտրոնային էլ․ գիրք |
| Լեզու: | անգլերեն |
| Հրապարակվել է: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
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| Խորագրեր: | |
| Առցանց հասանելիություն: | https://doi.org/10.1108/9781803823751 |
| Ցուցիչներ: |
Ավելացրեք ցուցիչ
Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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Բովանդակություն:
- Part I. Introduction
- Chapter 1. Online reputation management in tourism: Emerging themes, theories, problems and solutions / Riccardo Rialti, Zuzana Kvítková, and Tomas Makovnik
- Part II. Determinants of online reputation in tourism
- Chapter 2. The electronic word-of-mouth (ewom) focusing studies on tourism research / Kristína Medeková, Kristína Pompurová, and Ivana Šimocková
- Chapter 3. How have travelers' needs evolved because of the COVID-19 pandemic? Corporate reputation building in tourism industry on digital platforms / Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso
- Chapter 4. Big data and online reputation management in tourism: Leveraging the role of entrepreneurship / Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli
- Chapter 5. Specifics of online reputation management of hotel services intermediaries and their role in reputation creation / Zuzana Kvítková and Zdenka Petru
- Chapter 6. Global impacts of online reputation management of pre- and post-coronavirus pandemic: Comparative analysis in context of industry 4.0 / Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello
- Chapter 7. Factors affecting the tourists approach to health and safety information in reviews during the COVID-19 pandemic / Martin Vasko, Natalie Volfova, and Alzbeta Zikova
- Part III. Online reputation management strategies
- Chapter 8. How to boost reputation in growing museums? Evidence from an Italian case / Silvia Fissi, Elena Gori, and Alberto Romolini
- Chapter 9. Relevance of social media management in online reputation building in tourism and hospitality: Case of Finland / Natalia Kushcheva and Tiia-Mari Eilola
- Chapter 10. Reviews on the internet marketing communication of the spa tourism enterprises in Slovakia / Radka Marceková, Lubica Šebová, and Andrej Malachovský
- Part IV. Instruments to improve orm in destination management
- Chapter 11. Does tourist pressure influence the online reputation of a tourist attraction? Empirical evidence from the Uffizi Gallery / Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi
- Chapter 12. Triangulating online brand reputation, brand image and brand identity: An interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality / Silvia Ranfagni and Massimo Rosati.