Cover Image

(Re)discovering the human element in public relations and communication management in unpredictable times /

We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world. How issues are approached in public relations and communication management will determine the future of the field and practice. In this c...

Full description

Saved in:
Bibliographic Details
Other Authors: Rodríguez-Salcedo, Natalia (Editor), Moreno, Ángeles (Editor), Einwiller, Sabine (Editor), Recalde, Mónica (Editor)
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2023.
Series:Advances in public relations and communication management ; v. 6.
Subjects:
Public relations > Congresses.
Communication in management > Congresses.
Decision making > Congresses.
Business & Economics, Public Relations.
Public relations.
Online Access:https://doi.org/10.1108/S2398-3914202306
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Introduction / Ángeles Moreno
  • Challenges of change in unpredictable times
  • Chapter 1. Uncovering design criteria for a digital feedback tool to promote energy saving behaviour / Pascal de Vries and Igor ter Halle
  • Chapter 2. Strategic communication in unpredictable times: A case study of croatian universities / Mirela Holy
  • Chapter 3. Feminist crisis communication and ethics of care: An analysis of crisis communication messages from first minister of Scotland, nicola sturgeon, during COVID-19 pandemic / Aryna-Alexandra Creanga
  • Chapter 4. The guiding principles of the profession. A comparative study / Susana Miquel Segarra, Gisela Gonçalves, and Isabel Ruiz-Mora
  • The human element in employee communication
  • Chapter 5. Diversity, inclusion, and communication: The role of internal communication in creating an inclusive work environment / Daniel Wolfgruber and Sabine Einwiller
  • Chapter 6. Strategic internal communication and generational change: Opportunities and challenges for segmentation and customisation by generation. A study of Swiss communication managers / Albena Björck, Selina Guhl, and Robin Sticher
  • Chapter 7. The effects of social exchange quality indicators on employee engagement through internal communication / Anja Špoljaric and Dejan Vercic
  • Chapter 8. Employee activism: When employees speak out publicly against their employer / Neda Ninova-Solovykh
  • The people behind strategic communication
  • Chapter 9. Stigmatization of spokespersons / Olaf Hoffjann, Julia Gürster, Lara Johanna Hackenbeck, Jakob Halm, and Lena Katharina Mirthes
  • Chapter 10. Regulated lobbying in Scotland: A typological study of public affairs practitioners / Neil James Freshwater
  • Chapter 11. The elements of advocacy: Finnish PR consultants' media strategies in lobbying / Markus Mykkänen
  • Chapter 12. Discovering digital lobbying: How digital transformation and social media affect classic lobbying actors / Kathrin Stürmer, Lars Rademacher, Pio Fenton, and Gearoid O Suilleabhain.

Similar Items