Winning through platforms : how to succeed when every competitor has one /
Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valu...
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| Auteurs principaux: | , , |
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| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
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| Collection: | American marketing association
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| Sujets: | |
| Accès en ligne: | https://doi.org/10.1108/9781804552988 |
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| 020 | |a 9781804553008 |q (e-book) | ||
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| 080 | |a 658 | ||
| 082 | 0 | 4 | |a 658 |2 23 |
| 100 | 1 | |a Moser, Ted, |e author. | |
| 245 | 1 | 0 | |a Winning through platforms : |b how to succeed when every competitor has one / |c Ted Moser (Prophet Consulting, USA), Charlotte Bloom (VSNRY Inc, UK), Omar Akhtar (Prophet Consulting, USA) ; foreword by David Aaker (Professor Emeritus of Marketing and Public Policy Haas School of Business, University of California, Berkeley). |
| 264 | 1 | |a Bingley, U.K. : |b Emerald Publishing Limited, |c 2023. | |
| 264 | 4 | |c ©2024 | |
| 300 | |a 1 online resource (356 pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 0 | |a American marketing association | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Foreword / David Aaker INTRODUCTION Winning through Platforms Light the Dark Learn the Playbook, Find Your Plays New Rules, New Mindsets Your Journey Begins THE PLATFORM PLAYBOOK Strategic Advantage and the Kaleidoscope -- Part one: Portfolio plays -- Chapter 1.1. Optimal platform role(s) -- Part two: Design plays -- Chapter 2.1. Customer coalition edge -- Chapter 2.2. Pivotal persona value -- Chapter 2.3. Platform-wide differentiators -- Chapter 2.4. Magnetic offer architecture in-market advantage and the bee -- Part three: Demand plays -- Chapter 3.1. Brand-demand lead engine -- Chapter 3.2. Lead-to-sale smoothing -- Chapter 3.3. Success to momentum -- Chapter 3.4. In-use enrichment -- Chapter 3.5. Catalytic community -- Chapter 3.6. Customer renewal and expansion -- Part four: Innovation plays -- Chapter 4.1. Reimagined flows -- Chapter 4.2. Richer ecosystems -- Chapter 4.3. Better data deal -- Chapter 4.4. Brands get brains -- Chapter 4.5. Reality shifts -- Chapter 4.6. Visibility for good alignment advantage and the synchronized swimmer -- Part five: Interaction plays -- Chapter 5.1. Full journey engagement -- Chapter 5.2. Dynamic segmentation -- Chapter 5.3. Agile content -- Chapter 5.4. Adaptive innovation -- Part six: Transformation plays -- Chapter 6.1. Enterprise body, mind & soul -- Chapter 6.2. Collaborative go to market -- Chapter 6.3. Growth operations action transformative leadership company leadership key function leadership. | |
| 520 | |a Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valuable customer Use journey that was formerly dark. How will you succeed when your markets get platform-crowded? Three senior advisers to the world's leading technology companies reveal how to win through platforms when every competitor has one. Winning through Platforms decodes growth moves from a decade of platform competition, communicates them through a platform playbook. It's a treasure trove of 24 proven platform strategies--such as customer coalition design, in-use enrichment, AI branding, and much more. These playbook strategies are delivered through engaging stories of over 50 companies, plus proprietary frameworks and workshop-style questions that lead you to act. This game-changing playbook will teach you how to: Revitalize your business through strategic use of platforms Design platforms that are compelling to customers and hard for competitors to match Accelerate in-market growth through brand-and-demand excellence that spans your customer's entire platform journey Innovate in high-impact benefit areas to differentiate your platform Elevate your customer's personal platform experience Transform your enterprise and operations to drive superior performance Every CEO, innovator, go-to-market leader, and aspiring professional will gain valuable insight through this book. Whether your company is just starting on its first platform journey or is a born platform disruptor, this book will transform your ability to win. Learn the platform playbook. Find and apply your plays. This book forms part of the American Marketing Association (AMA) leadership series. | ||
| 588 | 0 | |a Print version record. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 7 | |a Business & Economics |x Management. |2 bisacsh | |
| 650 | 7 | |a Business strategy. |2 bicssc | |
| 700 | 1 | |a Bloom, Charlotte, |e author. | |
| 700 | 1 | |a Akhtar, Omar, |e author. | |
| 700 | 1 | |a Aaker, David, |e writer of preface. | |
| 776 | 0 | 8 | |i Print version: |z 9781804553015 |
| 776 | 0 | 8 | |i PDF version: |z 9781804552988 |
| 856 | 4 | 0 | |u https://doi.org/10.1108/9781804552988 |