Winning through platforms : how to succeed when every competitor has one /

Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valu...

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Main Authors: Moser, Ted (Author), Bloom, Charlotte (Author), Akhtar, Omar (Author)
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Bingley, U.K. : Emerald Publishing Limited, 2023.
Serija:American marketing association
Teme:
Online dostop:https://doi.org/10.1108/9781804552988
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