Imatge de la portada

Winning through platforms : how to succeed when every competitor has one /

Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence--lighting the valu...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autors principals: Moser, Ted (Autor), Bloom, Charlotte (Autor), Akhtar, Omar (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: Bingley, U.K. : Emerald Publishing Limited, 2023.
Col·lecció:American marketing association
Matèries:
Industrial management.
Business & Economics > Management.
Business strategy.
Accés en línia:https://doi.org/10.1108/9781804552988
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Taula de continguts:
  • Foreword / David Aaker INTRODUCTION Winning through Platforms Light the Dark Learn the Playbook, Find Your Plays New Rules, New Mindsets Your Journey Begins THE PLATFORM PLAYBOOK Strategic Advantage and the Kaleidoscope
  • Part one: Portfolio plays
  • Chapter 1.1. Optimal platform role(s)
  • Part two: Design plays
  • Chapter 2.1. Customer coalition edge
  • Chapter 2.2. Pivotal persona value
  • Chapter 2.3. Platform-wide differentiators
  • Chapter 2.4. Magnetic offer architecture in-market advantage and the bee
  • Part three: Demand plays
  • Chapter 3.1. Brand-demand lead engine
  • Chapter 3.2. Lead-to-sale smoothing
  • Chapter 3.3. Success to momentum
  • Chapter 3.4. In-use enrichment
  • Chapter 3.5. Catalytic community
  • Chapter 3.6. Customer renewal and expansion
  • Part four: Innovation plays
  • Chapter 4.1. Reimagined flows
  • Chapter 4.2. Richer ecosystems
  • Chapter 4.3. Better data deal
  • Chapter 4.4. Brands get brains
  • Chapter 4.5. Reality shifts
  • Chapter 4.6. Visibility for good alignment advantage and the synchronized swimmer
  • Part five: Interaction plays
  • Chapter 5.1. Full journey engagement
  • Chapter 5.2. Dynamic segmentation
  • Chapter 5.3. Agile content
  • Chapter 5.4. Adaptive innovation
  • Part six: Transformation plays
  • Chapter 6.1. Enterprise body, mind & soul
  • Chapter 6.2. Collaborative go to market
  • Chapter 6.3. Growth operations action transformative leadership company leadership key function leadership.

Ítems similars