Start-ups and the mobilization of social interactions /
With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young en...
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| Hlavní autoři: | , , |
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Bingley, U.K. :
Emerald Publishing Limited,
2023.
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| Témata: | |
| On-line přístup: | https://doi.org/10.1108/9781804556061 |
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Obsah:
- Introduction
- Chapter 1. Understanding brand communities
- Chapter 2. Defending a cause and launching a movement
- Chapter 3. Recruiting volunteers
- Chapter 4. Encouraging interactions and sharing stories
- Chapter 5. Developing rituals
- Chapter 6. Adding linking value to the value proposition
- Chapter 7. Evolving from a community movement to an entrepreneurial project
- Chapter 8. Community 1st - start-up 2nd
- Chapter 9. Achieving a different kind of entrepreneurship.