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Navigating the digital landscape : understanding customer behaviour in the online world /

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...

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Ētahi atu kaituhi: Singh, Nripendra (Editor), Kansra, Pooja, 1984- (Editor), Gupta, S. L. (Editor)
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: Bingley, U.K. : Emerald Publishing Limited, 2024.
Ngā marau:
Electronic commerce.
Business enterprises > Technological innovations.
Technological innovations > Social aspects.
Business & Economics > E-Commerce > General.
E-commerce: business aspects.
Urunga tuihono:https://doi.org/10.1108/9781835492727
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