Navigating the digital landscape : understanding customer behaviour in the online world /
Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...
Gorde:
| Beste egile batzuk: | , , |
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| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Gaiak: | |
| Sarrera elektronikoa: | https://doi.org/10.1108/9781835492727 |
| Etiketak: |
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Aurkibidea:
- Chapter 1. Influence of Fashion Bloggers on Setting Trends and Purchase Decision of Young Indian Metropolitan Women / Sabina Sethi, Bharti Panwar, and Nidhi Goyal
- Chapter 2. What does rise of avatars mean for consumers? A Systematic Literature Review and Future Research Opportunities / Atul Dahiya Diptiman Banerji
- Chapter 3. Does effective handling of negative e-word of mouth on social media influence customers' behavioral intentions in the context of Online Travel Agencies / Durgesh Agnihotri, Pallavi Chaturvedi, and Vikas Tripathi
- Chapter 4. Antecedents of Healthy Lifestyle of Young Consumers: A Cross-Sectional Study of Sri Lanka / P.G. S. A. Jayarathne, Dewasiri N.J., and Karunarathne, K.S.S.N.
- Chapter 5. Artificial Intelligence and Augmented Reality a Business Fortune to Sustainability in the Digital Age / Henry Jonathan, Hesham Magd, and Shad Ahmad Khan
- Chapter 6. A Qualitative Inquiry into Preference of Bahraini Fashion Designers Towards Fashion Shows Versus Digital Fashion Shows, And Factors Influencing Their Choice / Nidhi Goyal
- Chapter 7. Students Perspective towards Online Teaching in Higher Education during COVID-19: A Cross-Sectional Analysis / Pooja Kansra
- Chapter 8. Extending the Technology Acceptance Model as predictor to explore student's intention to use an online Edtech Platforms in India / Jitendra Singh Rathore and Neha Goyal
- Chapter 9. Metamorphosis of Retail Purchase through Customer Segmentation in Pandemic Times / Upasana Diwan, D.D. Chaturvedi, and S L Gupta
- Chapter 10. Impact of the pandemic on consumer behavior- A review / Ulfat Andrabi, Aaliya Ashraf, and Priyanka Chhibber
- Chapter 11. Consumers in the Pandemic: Contented or Discontented / Kriti Arya and Richa Chauhan
- Chapter 12. COVID-19 Impact on Consumer Preferences towards Convenience Store Vs Hypermarkets / Ajay Singh and Rahul Gupta.