Navigating the digital landscape : understanding customer behaviour in the online world /

Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world - the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader har...

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Dades bibliogràfiques

Altres autors:	Singh, Nripendra (Editor), Kansra, Pooja, 1984- (Editor), Gupta, S. L. (Editor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Matèries:	Electronic commerce. Business enterprises > Technological innovations. Technological innovations > Social aspects. Business & Economics > E-Commerce > General. E-commerce: business aspects.
Accés en línia:	https://doi.org/10.1108/9781835492727
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