Specialised tourism products : development, management and practice /

The author's first experience in creating a unique tourism venture was lighthouse tourism, encapsulated in the Stone Lights project (1999-2001). Through subsequent research and reflections on its commercialization, Specialised Tourism Products: Development, Management and Practice delves into t...

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Detaylı Bibliyografya
Asıl Yazarlar:	S̆eric, Neven (Yazar), Milakovic, Ivana Kursan (Yazar), Peronja, Ivan (Yazar)
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Konular:	Tourism > Management. Tourism > Research. Business & Economics > Industries > Hospitality, Travel & Tourism. Hospitality, sports, leisure and tourism industries.
Online Erişim:	https://doi.org/10.1108/9781835494080
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

İçindekiler:

Chapter 1. Introductory Notes
Chapter 2. Development Process of a Specialised Tourism Product
Chapter 3. Development of Ideas and Concepts
Chapter 4. Developing and Shaping the Marketing Strategy
Chapter 5. Business Analysis and Marketing Test of a New Specialised Tourism Product
Chapter 6. Development of a Specialised Tourism Product and Market Testing
Chapter 7. Tourism Product Policy and Sales Policy
Chapter 8. Introduction of a Specialised Tourism Product on the Market
Chapter 9. Brand and Brand Management of the Specialised Tourism Product
Chapter 10. Development and Management of a Specialised Tourism Product - Stay at the Adriatic Lighthouses
Chapter 11. Final Conclusions.

Specialised tourism products : development, management and practice /

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