Airport marketing strategies : aviation and tourism perspectives /

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, with the aim of establishing their place within the transportation, tourism, and logistics sectors. H...

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Hlavní autor:	Florido-Benítez, Lázaro (Autor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Témata:	Airports > Marketing. Airports > Technological innovations. Strategic planning. Business & Economics > Marketing > General. Sales and marketing.
On-line přístup:	https://doi.org/10.1108/9781836080824
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!