Airport marketing strategies : aviation and tourism perspectives /
The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, with the aim of establishing their place within the transportation, tourism, and logistics sectors. H...
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| Hovedforfatter: | |
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| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Fag: | |
| Online adgang: | https://doi.org/10.1108/9781836080824 |
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Indholdsfortegnelse:
- Chapter 1. Introduction
- Chapter 2. Marketing activity and its relationship with airports
- Chapter 3. Airport costs and revenues to consider by airport operators
- Chapter 4. Airport business portfolio
- Chapter 5. Airport marketing strategy
- Chapter 6. Diversification of airport marketing strategies
- Chapter 7. Digital channels improve promotion and communication campaigns
- Chapter 8. Airport and aviation international awards as a promotion marketing tool
- Chapter 9. The importance of cybersecurity for airports in marketing activities.