Airport marketing strategies : aviation and tourism perspectives /

The perception of airports by tourists and business travellers alike, has dramatically improved over the last 25 years. This is partly due to the marketing strategies developed by airport operators, with the aim of establishing their place within the transportation, tourism, and logistics sectors. H...

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Autore principale:	Florido-Benítez, Lázaro (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Soggetti:	Airports > Marketing. Airports > Technological innovations. Strategic planning. Business & Economics > Marketing > General. Sales and marketing.
Accesso online:	https://doi.org/10.1108/9781836080824
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