Augmenting retail reality. part a, blockchain, AR, VR, and the internet of things /

In an era marked by unprecedented technological advancements, the retail industry is at the forefront of a transformative journey. 'Augmenting Retail Reality, Part A: Blockchain, AR, VR, and the Internet of Things' delves into the dynamic interplay between cutting-edge technologies and the...

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Bibliographic Details

Other Authors:	Verma, Balraj (Editor), Mittal, Amit (Editor), Raman, Murali (Editor), Sindhav, Birud (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, [2024]
Subjects:	Chain stores. Internet of things > Economic aspects. Augmented reality > Economic aspects. Computers > Electronic Commerce. Business innovation. E-commerce: business aspects.
Online Access:	https://doi.org/10.1108/9781836086345
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