The art of leadership through public relations : the future of effective communication /

The pandemic, the war in Ukraine and the increasing pace and impact of climate change have brought significant new challenges to leaders of nations, organizations, and professions. These events have changed the way we work, trade and live our lives. They have also changed the expectations on how our...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Schober, Patrik (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: Bingley, U.K. : Emerald Publishing Limited, 2023.
Matèries:
Accés en línia:https://doi.org/10.1108/9781837536306
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Taula de continguts:
  • Foreword / Francis Ingham Introduction. Introduction
  • Chapter 1. What will an authentic communicator look like in the future?
  • Chapter 2. How will organizations gain the most credibility in the future?
  • Chapter 3. Is journalism the next big thing?
  • Chapter 4. How do you ensure that you use the most effective communication channels to achieve leadership?
  • Chapter 5. How will you ensure every cent you spend turns into a leadership dollar?
  • Chapter 6. How to satisfy stakeholders' desire to save the world?
  • Chapter 7. How to make your workplace so inspiring that it attracts and retains the best talent?
  • Chapter 8. How will AI change your potential for leadership?
  • Chapter 9. Which processes will you need to change or eliminate to deliver more value with less effort? conclusion. Conclusion: True communications professionals will help prepare their organisation to lead in the future.