Marketing and design in the service sector : enhancing the customer experience /

Marketing and Design in the Service Sector: Enhancing Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective...

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Detalhes bibliográficos

Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Assuntos:	Customer relations. Marketing. Customer services. Business & Economics, Customer Relations.
Acesso em linha:	https://doi.org/10.1108/9781837972760
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