Marketing and design in the service sector : enhancing the customer experience /

Marketing and Design in the Service Sector: Enhancing Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective...

Description complète

Détails bibliographiques

Format:	Électronique eBook
Langue:	anglais
Publié:	Bingley, U.K. : Emerald Publishing Limited, 2024.
Sujets:	Customer relations. Marketing. Customer services. Business & Economics, Customer Relations.
Accès en ligne:	https://doi.org/10.1108/9781837972760
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!