Marketing and design in the service sector : enhancing the customer experience /
Marketing and Design in the Service Sector: Enhancing Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective...
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| Natura: | Elettronico eBook |
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| Lingua: | inglese |
| Pubblicazione: |
Bingley, U.K. :
Emerald Publishing Limited,
2024.
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| Soggetti: | |
| Accesso online: | https://doi.org/10.1108/9781837972760 |
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