Cross-cultural social media marketing : bridging across cultural differences /

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...

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Glavni avtor:	Moriuchi, Emi (Author)
Format:	Elektronski eKnjiga
Jezik:	angleščina
Izdano:	Bingley, U.K. : Emerald Publishing Limited, [2021]
Serija:	Emerald points.
Teme:	Internet marketing > Cross-cultural studies. Social media > Cross-cultural studies. Business & Economics > E-Commerce / Digital Marketing. Social networking.
Online dostop:	https://doi.org/10.1108/9781838671754
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