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Cross-cultural social media marketing : bridging across cultural differences /

To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Moriuchi, Emi (Egilea)
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: Bingley, U.K. : Emerald Publishing Limited, [2021]
Saila:Emerald points.
Gaiak:
Internet marketing > Cross-cultural studies.
Social media > Cross-cultural studies.
Business & Economics > E-Commerce / Digital Marketing.
Social networking.
Sarrera elektronikoa:https://doi.org/10.1108/9781838671754
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