Cross-cultural social media marketing : bridging across cultural differences /
To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. Social media marketing complements a brand or company's current marketing strategy as it aids in amplifying a company's...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Tāhiko īPukapuka |
| Reo: | Ingarihi |
| I whakaputaina: |
Bingley, U.K. :
Emerald Publishing Limited,
[2021]
|
| Rangatū: | Emerald points.
|
| Ngā marau: | |
| Urunga tuihono: | https://doi.org/10.1108/9781838671754 |
| Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- chapter 1. An introduction to social media
- chapter 2. Social media as communication channels
- chapter 3. Inbound marketing and analytics
- chapter 4. Engagement levels in social media
- chapter 5. Influencer marketing
- chapter 6. Cultures and its impact on social media usage
- chapter 7. Cross-cultural social media marketing strategy
- chapter 8. The role of technology in social media.