Cita APA (7th ed.)

Kumar, V., Stewart, D. W., & Malhotra, N. K. (2021). Marketing accountability for marketing and non-marketing outcomes. Emerald Publishing Limited. https://doi.org/10.1108/S1548-6435202118

Cita Chicago (17th ed.)

Kumar, V., David W. Stewart, i Naresh K. Malhotra. Marketing Accountability for Marketing and Non-marketing Outcomes. Bingley, U.K.: Emerald Publishing Limited, 2021. https://doi.org/10.1108/S1548-6435202118.

Cita MLA (9th ed.)

Kumar, V., et al. Marketing Accountability for Marketing and Non-marketing Outcomes. Emerald Publishing Limited, 2021. https://doi.org/10.1108/S1548-6435202118.