Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

Descripció completa

Dades bibliogràfiques

Altres autors:	Kumar, V. (Editor), Stewart, David W. (Editor), Malhotra, Naresh K. (Editor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Col·lecció:	Review of marketing research ; v. 18
Matèries:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Accés en línia:	https://doi.org/10.1108/S1548-6435202118
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!