Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

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Bibliographic Details

Other Authors:	Kumar, V. (Editor), Stewart, David W. (Editor), Malhotra, Naresh K. (Editor)
Format:	Electronic eBook
Language:	English
Published:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Series:	Review of marketing research ; v. 18
Subjects:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Online Access:	https://doi.org/10.1108/S1548-6435202118
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