Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

Deskribapen osoa

Xehetasun bibliografikoak

Beste egile batzuk:	Kumar, V. (Argitaratzailea), Stewart, David W. (Argitaratzailea), Malhotra, Naresh K. (Argitaratzailea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Saila:	Review of marketing research ; v. 18
Gaiak:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Sarrera elektronikoa:	https://doi.org/10.1108/S1548-6435202118
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!