Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

Description complète

Détails bibliographiques

Autres auteurs:	Kumar, V. (Éditeur intellectuel), Stewart, David W. (Éditeur intellectuel), Malhotra, Naresh K. (Éditeur intellectuel)
Format:	Électronique eBook
Langue:	anglais
Publié:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Collection:	Review of marketing research ; v. 18
Sujets:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Accès en ligne:	https://doi.org/10.1108/S1548-6435202118
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!